Social Media Manager

Location: Toronto (Hybrid) (adjust as needed)

Type: Full-Time

Reports To: Director of Growth & Partnerships

Salary: $48,000 – $54,000 CAD

Social Media Manager — Face PilatesAbout Face Pilates

Face Pilates is a luxury facial wellness brand offering a natural, non-invasive alternative to injectables. Through our proprietary tools and digital program, we help people train, tone, and strengthen the 40+ muscles in the face — the same way you'd approach a workout for the rest of your body. Our community spans women (and increasingly men) aged 25–60 who care about longevity, self-care, and results without needles.

We're building a brand that feels elevated, intelligent, and a little bit mysterious — never salesy, always rooted in real technique and results.

The Role

We're looking for a Social Media Manager to own and grow Face Pilates' presence across Instagram, TikTok, and emerging platforms. You'll be responsible for the full content engine — from strategy and calendar planning to shooting, caption writing, community management, and performance reporting — while keeping our voice consistent: educational but elevated, never salesy, always scroll-stopping.

This is also an on-camera role. You'll be a recurring face of the brand alongside our founder: demonstrating technique, hosting series, and building the kind of familiarity that turns an audience into a community. If the idea of being in the content pulls you in rather than puts you off, keep reading.

This is a high-ownership role for someone who understands both the art (aesthetic, tone, storytelling) and the science (analytics, growth loops, platform trends) of social media, and who's excited to build a brand's voice from the ground up.

What You'll Do

Own the content calendar across Instagram and TikTok, planning weekly and monthly content that balances education, brand storytelling, product, and founder-led content.

Create the content yourself — shooting, editing, and producing short-form video, stills, and Stories in-house — while also directing our founder and creators on the shoots that need more hands.

Appear in content as a recurring face of the brand: demonstrating technique, hosting series, showing up in Stories, and carrying the on-camera presence that makes people come back.

Write and edit captions in Face Pilates' signature tone — informative but never preachy, with strong hooks, curiosity-driven pacing, and clear calls to action.

Publish on a consistent cadence and at the times our audience is actually watching, using platform data to schedule for peak reach rather than convenience, and adjusting as the audience grows and shifts.

Drive engagement outward, not just inward — commenting, liking, and sharing from the brand account, showing up in the comment sections of adjacent creators and community members, and starting conversations instead of waiting for them.

Manage day-to-day community engagement — responding to comments and DMs, monitoring brand sentiment, and identifying opportunities to convert engagement into community growth.

Build the Face Pilates community as something that belongs to us, not to the algorithm — turning followers into regulars through consistent presence on-platform, and extending that community into the real world through events, pop-ups, and activations where our people meet each other and the brand in person.

Track and report on performance, using analytics to double down on what's working and course-correct what isn't (growth, engagement rate, saves/shares, conversion from social to site).

Stay ahead of platform trends and formats, testing new content types, sounds, and formats before they become oversaturated.

Collaborate cross-functionally with the partnerships and growth team on brand activations, affiliate/UGC content, and campaign tie-ins (e.g., product launches, pop-ups, seasonal moments).

Support influencer and affiliate content coordination, ensuring creator content aligns with brand guidelines before it goes live.

Build and maintain brand visual consistency across grid aesthetic, Stories, and highlight covers.

What We're Looking For

2–4+ years of experience managing social media for a brand, ideally in beauty, wellness, fitness, or luxury lifestyle.

Presence and ease on camera. This is a visible role — you'll be in the content regularly, and we're looking for someone who can carry a piece to camera with warmth and credibility.

Hands-on production ability — shooting, editing, and finishing short-form video yourself, and directing others on camera when the shoot calls for it.

A strong point of view on what makes content stop the scroll — you can articulate why a hook works, not just replicate trends.

Excellent writing skills, with the ability to adapt tone across educational, promotional, and founder-voice content.

Working knowledge of platform analytics (Instagram Insights, TikTok Analytics) and how to translate data into content decisions, including posting-time optimization.

A self-starter mentality — comfortable owning a calendar end-to-end in a small, fast-moving team.

An eye for aesthetics that matches Face Pilates' brand world: elevated, clean, a little mysterious, never cluttered or overly "salesy."

Bonus

Experience with affiliate/creator programs, community-led growth, or launching a brand's social presence from an early stage.

Experience building community offline as well as on — events, pop-ups, or activations that gave a following somewhere to actually show up.

Experience with marketing — including an interest in guerrilla marketing.

Familiarity with Meta Business Suite, including boosting posts and analyzing the performance/impact of boosts and ads.

Experience with other advertising platforms.

Why Join Face Pilates

Ground-floor opportunity to shape the voice and visual identity of a growing luxury wellness brand.

Your face and your point of view become part of the brand — this is a role with visibility, not one spent behind a logo.

Direct collaboration with the founder and leadership team — your ideas will directly shape brand direction.

A culture that values craft, intention, and doing things differently than the rest of the wellness space.

How to Apply

If you've ever felt the pull to build something from the ground up — to give a brand its voice, its face, its first real spark of momentum — this is that opportunity.

Please send your resume to Sign in to view email, along with links to social accounts you've run and, if you have it, something you've appeared in on camera. It doesn't need to be polished or branded — we're looking for how you are on camera, not how well you were edited.

We can't wait to see what you'll create.