MARKETING SPECIALIST – CONTENT & CREATIVE

Xciting Media is a boutique digital marketing agency based in Red Deer, Alberta, serving local and regional clients across digital marketing, web development, branding, and social media management. We work with a mix of clients across real estate, energy, and professional services, and pride ourselves on hands-on, honest client service without the bloat of a big agency.

ABOUT THE ROLE

We’re looking for a Digital Marketing Specialist with a strong creative eye, someone equally comfortable planning a client’s content calendar, designing scroll-stopping social assets, and writing copy that sounds like a person while telling a story. You’ll own the day-to-day content and social presence for several client accounts, working closely with our Digital Marketing Coordinator and Operations Director to keep campaigns consistent, on-brand, and on schedule.

This role leans creative and content-first, complementing our performance/SEO specialist role, together you’ll cover the full spectrum of what our clients need, from what gets said and shown to how it performs.

WHAT YOU’LL DO

– Plan, design, and schedule social media content across client accounts (Instagram, Facebook, LinkedIn, and platform-specific formats)

– Design graphics, ad creative, and campaign assets using Canva and/or Adobe tools

– Write on-brand copy for social posts, captions, and light client-facing materials

– Maintain and manage content calendars across multiple client accounts simultaneously

– Support paid social campaign creative (working alongside the performance specialist on strategy/targeting)

– Monitor engagement and basic social performance metrics, flagging trends to the team

– Communicate directly with assigned clients on content approvals, revisions, and scheduling

– Track and log time accurately against client/project codes to support agency billing and capacity reporting

– Assist with branding projects and startup client packages (logo/brand asset support, style guide adherence)

WHAT YOU BRING

– 2-4 years of experience in social media management, content creation, or graphic design within a marketing context

– Strong graphic design skills and experience working with Canva and/or Adobe Express/Creative Cloud tools

– A portfolio showing real client or brand work, not just personal projects

– Comfortable managing multiple client content calendars at once without dropping deadlines

– Solid copywriting instincts; can adapt tone and voice across different client brands

– Comfortable working in a small, fast-moving agency environment where you wear more than one hat

– Bonus: basic video editing/Reels experience, or familiarity with SEO/paid ads fundamentals

WHAT WE OFFER

– Competitive salary, based on experience

– Performance bonus tied to billable utilization targets

– Real ownership of client content and creative direction, not just execution off someone else’s brief

– A small, tight-knit team where your work is visible and valued

IDEAL CANDIDATE PROFILE

– Creative and visually driven, with a strong eye for design and brand consistency

– A natural storyteller who adapts voice and tone across different client brands

– Organized and deadline-driven, managing multiple content calendars without dropping the ball

– Collaborative, comfortable taking client feedback and iterating quickly without losing creative quality

– Proactive, spotting content gaps or calendar issues before they become problems

– Comfortable in a small, fast-moving agency environment where you wear more than one hat

JOIN THE XCITING MEDIA TEAM – HOW TO APPLY

Send your resume and 2–3 examples of campaigns and graphic design work you’ve owned start-to-finish (results, not just deliverables) to:

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Local Red Deer / Central Alberta candidates preferred; must be able to work in-office/hybrid.

• Ability to collaborate with design teams on creative concepts, brand-aligned visuals, and integrated marketing assets.
• Familiarity with digital marketing tools and platforms, such as social media management tools, email marketing systems, and basic web content management.
• Excellent written and verbal communication skills, with strong attention to detail and adherence to brand voice and style guidelines.
• Solid organizational and time-management abilities, including handling multiple projects, deadlines, and client priorities.
• Post-secondary education in Marketing, Communications, Design, or a related field, or equivalent combination of education and experience.
• Experience in agency, creative studio, or similar environments is an asset; knowledge of e-commerce and promotional products is beneficial.