Marketing Coordinator

Job Title: Marketing Coordinator

Location: Dartmouth, NS (hybrid)

Contract Type: Permanent, full-time

Salary Range: CAD $50,000 – CAD $55,000

Department: Marketing

Reports To: Brand Manager

At Nature’s Way, our purpose is simple yet powerful: it’s in our nature to help people live healthier. We are guided by values that shape everything we do, being trustworthy through honesty, transparency, and respect; being resourceful by thinking outside the box and finding creative solutions; and being responsible by caring for each other, our community, and the environment. Our purpose and values guide how we deliver high‑quality natural health products that support healthier lives for people in Canada and around the world.

Nature’s Way Canada has been recognized as one of Atlantic Canada’s and Nova Scotia’s Top Employers for 2026, making it a great place to work. As a certified B Corp, we balance profit with purpose by meeting high standards for social and environmental impact, transparency, and accountability. We are committed to creating positive outcomes for our people, communities, and the planet.

Join us and be part of a team that truly makes a difference.

Position Overview

We are currently searching for a motivated, Marketing Coordinator with a demonstrated ability to work in a fast-paced, deadline driven environment. This position is the first point of contact for the Marketing Team and plays a key role in the smooth and timely execution of all marketing related activities. This position will be based out of our Dartmouth head office and operate within our hybrid model.

The Marketing Coordinator will coordinate and execute projects and initiatives that span brand management, new product development, and digital marketing. If you are highly motivated to take on new opportunities and challenges, thrive in a fast-paced environment with a passion to continue to develop and grow this could be the right role for you.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Primary Point of contact – Marketing Team

• First point of contact for internal questions and inquiries from other departments
• Coordinator with Sales Team on ad hoc requests
• Plan and coordinate tradeshow attendance and activities

Brand Team Support

• Support in the development and execution of in-store programs and materials
• Execute new product marketing launch plans
• Coordinate the execution of other marketing programs (i.e. new packaging, leveraging sponsorships, media, consumer education, etc.)
• Support the execution of corporate brand deliverables (i.e. building signage)
• Support brand plan execution

Tools & Activation

• Act as quality assurance for marketing materials and messaging
• Execute updates across materials and implement regulatory compliance (i.e. print, digital, packaging, etc.)
• Audit existing materials for accuracy and out-of-date information (i.e. Product Finder)
• Lead all Trade Show activities

Administration

• Maintain product databases
• Report generation and analysis
• Support the development of brand planning activities by pulling performance data
• Complete competitive reviews / competitive monitoring
• Assist in evaluating marketing programs/activities
• Track status of projects

Required Qualifications

• Passion! Integrity! Creativity!
• Completion of a University degree with business or marketing focus and/or equivalent combination of education and experience.
• 1-3 years relevant experience.
• Ability to prioritize deliverables and work independently or within a team
• Excellent interpersonal, oral, and written communication skills
• Highly disciplined, organized, self-motivated and genuinely committed to success.
• A willingness to dive into the details
• Proficient in MS Excel, Word, PowerPoint and Outlook.
• Experience in the Natural Health Industry an asset.
• Some travel will be required for this role.

Travel

Travel may be required occasionally, including attendance at CHFA events and other company-related activities.

What We Offer

It is Nature’s Way Canada’s philosophy to inspire and promote a physically and emotionally healthy workforce. To enhance the health of every employee and their families, we've created an environment to foster our philosophy. All eligible employees receive:

• Competitive pay and paid time off
• Excellent health and dental benefits
• Company RRSP matching program
• Comprehensive Wellness initiatives to promote a healthy lifestyle
• You Belong perk for those planting roots in Canada
• Employee Discount Program on all Nature’s Way Canada products
• Formal Educational Assistance
• Employee Recognition Programs

How to Apply

For any questions or additional information about this position, you may contact Sign in to view email referencing the competition number NWC2617. This posting will close on 27th July 2026. We thank all applicants for their interest. We will contact those applicants chosen for an interview.

At Nature’s Way Canada, we are committed to helping people live healthy lives. This commitment starts from within - with our vision to create a happy and healthy workforce that is diverse and where every employee feels inspired, included, with a sense of belonging and valued every day. The communities that we serve are vibrant, unique, and rich with diversity and we strive to reflect this within our team. Nature’s Way Canada is proud to be an equal opportunity employer, and all qualified candidates will be carefully considered – regardless of race, gender and gender identity, sexual orientation, national origin, disability, or any other characteristic. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.