Manager, Commercial Marketing

Position Summary

As a Commercial Marketing Manager, you are responsible for translating enterprise commercial marketing strategies into impactful, market-specific programs that enable and accelerate the Canadian Healthcare Commercial Organization. You establish and own the commercial marketing positioning for Canada, developing the messaging, tools, and resources that empower sales teams to engage customers effectively across diverse account types, sales models, and field-based organizations.

Leveraging a deep understanding of the Canadian healthcare landscape, you adapt global and business unit strategies into a cohesive, locally relevant commercial approach. You create and implement sales enablement frameworks, customer-facing materials, campaign assets, and strategic guidance that connect product, service, and business priorities into a unified market presence.

In addition, you lead the development and execution of the Canadian tradeshow and event strategy, evaluating market opportunities, prioritizing investments, and creating programs that maximize customer engagement and commercial impact.

Your goal is to ensure a clear, consistent, and unified STERIS presence in the marketplace while equipping commercial teams with the insights, content, and tools needed to drive customer satisfaction, strengthen market positioning, and improve commercial performance.

This is a hybrid role with the requirement of working onsite at our Richmond Hill, Ontario, location 2 days per week.

What You'll Do As a Manager, Commercial Marketing

Commercial Marketing Strategy (75%)

• Architect a cross product line, cross business, integrated commercial marketing approach and positioning for the STERIS Canadian Healthcare Commercial Operation, including key differentiators, messaging, and commercial marketing enablement (from strategy to execution) to improve Customer satisfaction, operational efficiency, and drive profitable impact.
• Ensure clear alignment, understanding, and deployment of positioning and messaging across commercial teams within the Canadian Healthcare Commercial Operation, while aligning with Americas Commercial Operations. Measure success through KPIs and Voice of Customer (VOC) insights, continuously refining strategy year over year.
• Embed the Customer vantage point as primary when presenting the Canadian Healthcare Commercial Operation, from high-level positioning through individual Customer interactions.
• Maintain strong partnerships with product management, R&D, and business unit marketing to understand strategic initiatives and ensure product and service goals are aligned within the commercial marketing strategy.
• Develop and maintain an expert understanding of the Canadian healthcare landscape, including Customer types, account structures (e.g., hospital networks, GPOs, distributors), roles, influences, products and services, and key call points across STERIS business units.
• Identify areas of friction in the Customer value proposition and collaborate with commercial leadership to develop and implement solutions that strengthen a unified brand experience.
• Develop and own a Voice of Customer (VOC) program to capture feedback across Customer segments and inform prioritization and evolution of commercial positioning.
• Monitor Customer and industry trends, regulations, and influencers to ensure alignment of STERIS offerings with market needs.
• Manage the commercial strategy and investment for the Canadian tradeshow environment.
• Maintain a strong understanding of competitor commercial positioning and marketing strategies.

Plan Implementation (25%)

• Create and execute projects, programs, and deliverables to enable the commercial team to position the STERIS Healthcare offering appropriately across audiences, channels, and situations.
• Partner with Sales and Shared Services to develop clear, differentiated messaging and ensure consistency across Customer-facing interactions and deliverables.
• Collaborate with business unit marketing and Shared Services to ensure commercial positioning and messaging are aligned and reflected in Customer-facing collateral and digital channels.
• Partner with Sales Enablement and Sales Training to incorporate Healthcare commercial positioning into training programs and materials.
• Lead and manage projects that improve commercial effectiveness and operational efficiency, prioritizing a pipeline of initiatives while delivering on marketing programs.

Continuous Improvement

• Lead continuous improvement initiatives within the function, including leadership standard work, key performance indicators, visual management, and root cause countermeasures.
• Serve as Team Leader in Kaizen events and drive execution of resulting action plans.
• Leverage process understanding and value-based prioritization to identify and implement opportunities that improve efficiency and effectiveness across supported businesses.

Required

The Experience, Skills and Abilities Needed

• Bachelor degree required
• Minimum 10 years of progressive and varied sales, marketing, and/or public relations experience include:
• Minimum of 6 years in marketing positions
• Thorough understanding and experience in the Healthcare industry, Customer types, roles, accounts, etc.
• Demonstrated experience and success defining and developing commercial positioning required
• Demonstrated experience and understanding of marketing and commercial organizations and structure

Preferred

• Experience with tradeshows and/or customer events is preferred

Other

• Commercial mindset
• Customer first perspective and frame of mind
• Effective cross functionally and collaborating with leadership
• Motivated to learn and stay in touch with the organizational culture and industry
• Energized by Customer satisfaction and commercial success
• Strong, articulate communicator
• Strong organizational awareness and effectivenes
• Sound understanding of marketing foundations to enable commercial success

What STERIS Offers

We value our employees and are committed to providing a comprehensive benefits package that supports your health, well-being and financial future.

Here Is a Brief Overview Of What We Offer

• Market Competitive Pay
• 3 weeks vacation and (12) added holidays
• Excellent Healthcare, Dental and Vision Benefits
• Long/Short Term disability coverage
• Retirement plan with company match
• Excellent opportunities for advancement and stable long-term career

This posting is for an existing vacancy within our organization.

Pay range for this opportunity is $96,050.00 - $120,000.00. This position is eligible for bonus participation, with an annual bonus opportunity of 15% of your fiscal year compensation, subject to the Bonus Plan’s terms and conditions.

STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare and life sciences products and services around the globe. For more information, visit www.steris.com.

STERIS strives to be an Equal Opportunity Employer. STERIS is committed to treating all people in a way that allows them to ‎maintain their dignity and independence. We believe in integration and equal ‎opportunity. Accommodations are available throughout the recruitment process ‎and applicants with a disability may request to be accommodated throughout the ‎recruitment process.‎ We will work with all applicants to accommodate their individual accessibility ‎needs.