Planner, Media Planning

Company Description

Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

Overview

As a Media Planner at Spark Foundry, your role is to support the team in the development of media plans that deliver on client objectives. You will be responsible for the implementation of plans from strategic development to execution. You will work closely with extended teams and vendors/partners to manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.

Responsibilities

• Support in gathering and analyzing marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
• Understand how to showcase consumer behaviours; how people think, behave, and make decisions, and how that relates both to the product being advertised and the media channels being used
• Analyze media alternatives and support team leads in making multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans
• Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents in partnership with vendors/partners and internal stakeholders
• Utilization and knowledge of syndicated media, research, and other data resources
• Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
• Support in presenting plans to the client brand group, with assistance of Sr. Planner & Supervisor/Manager
• Maintain strong relationships with media suppliers and stay abreast of market conditions
• Work closely with external agency partners
• Participation in account status meetings, both internal and external
• Assist with development of POVs
• Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
• Attendance and active participant in training sessions

Qualifications

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• 1-2 years in Media Planning (or similar field)
• Strong written and verbal communication and presentation skills
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
• Demonstrates critical thinking and problem solving abilities
• Strong analytical abilities and proficiency in math
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Salary

Transparency matters to us. The salary range for this position is $45-50k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.