Senior Director of Sales / Sales Manager

Job Type: Full-Time

Department: Sales & Business Development

Reports To: Guardium Group Leadership

Location: Edmonton, AB

Salary: Starting CA$85,000 + Commission/Bonus/Benefits

We’re seeking a results-driven sales director to join our team at Guardium Group Of Companies.

As a key member of our leadership team, you will develop and execute sales strategies to drive revenue growth, expand market share, and oversee client relationship management with key accounts. You will also manage sales operations, lead a high-performing team, and ensure sales objectives align with the company’s business goals.

The ideal candidate has a proven track record in sales leadership, strategic planning, and team management. If you’re a strategic thinker with a passion for sales excellence and a results-driven mindset, we encourage you to apply.

We offer an attractive remuneration package with a collaborative work environment, professional growth opportunities, and employee benefits like health insurance, flexible work arrangements, and continuous learning programs.

Objectives of the role

• Developing and implementing a comprehensive sales strategy to achieve revenue and business growth objectives.
• Leading, mentoring, and managing a team of sales professionals to drive performance and meet targets.
• Identifying new business opportunities and expanding key accounts, partnerships, and distribution channels.
• Analysing sales data, market trends, and competitor activities to refine sales strategies.
• Establishing and maintaining strong relationships with high-value clients and stakeholders.
• Collaborating with marketing and product teams to align sales initiatives with business objectives.
• Overseeing sales operations, including sales forecasting, pipeline management, and CRM optimisation.
• Setting sales quotas, KPIs, and performance metrics to track progress and drive accountability.
• Representing the company at industry events, conferences, and networking opportunities to strengthen brand positioning.
• Ensuring compliance with sales policies, contracts, and legal regulations.

Your tasks

• Build and lead a high-performing sales team through hiring, sales training, and coaching.
• Develop and manage the annual sales budget, pricing strategies, discount policies, and contract negotiations to ensure optimal resource allocation.
• Drive customer acquisition, retention, and revenue diversification strategies through strategic initiatives.
• Implement and optimise sales automation tools, CRM software systems, and sales analytics tools to track progress, enhance efficiency, and optimise sales performance.
• Work with cross-functional teams to improve customer experience and sales conversion rates.
• Lead contract negotiations and close high-value deals with a strong focus on client relationship management.
• Establish sales training and development programs to upskill the sales team.
• Drive digital sales transformation to enhance efficiency, reach, and corporate image.

Required skills and qualifications

• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• 10+ years of sales experience, preferably in the security services field, with at least 5 years in a leadership or director role.
• Demonstrable track record of exceeding sales targets and driving business growth.
• Experience in B2C and B2B sales, enterprise sales, SaaS, or industry-specific sales.
• Data-driven mindset with experience in sales analytics tools and CRM software (Salesforce, HubSpot, etc.).
• Experience in managing sales operations, sales forecasting, and performance tracking.
• Familiarity with pricing models, revenue forecasting, and contract negotiations.
• Strong leadership skills with the ability to motivate, mentor, and develop sales teams.
• Excellent negotiation, communication, and relationship-building abilities.
• Strong business acumen and strategic planning skills.
• Leadership and team-building abilities to drive sales excellence.
• High adaptability in fast-paced, target-driven business environments.

Preferred skills and qualifications

• Master’s degree in Business Administration, Sales, Marketing, or a related field.
• Experience in sales expansion and managing local, provincial, regional and national markets.
• Knowledge of digital sales, e-commerce, or omnichannel sales strategies.
• Understanding of AI-driven sales tools, automation, and data analytics.
• Expertise in account-based selling and enterprise deal structuring.
• Proficiency in English and French being a strong asset.

About Guardium Group

Guardium Group is a Canadian holding company overseeing a growing portfolio of operating businesses, including Guardium Security and Cliffs Towing. We are focused on building disciplined, well-run companies that deliver dependable service and long-term value to our clients and communities. As we scale, we're building a dedicated business development function to drive coordinated growth across the Group.

How to Apply

Interested candidates are invited to submit their resume and a brief cover letter outlining relevant experience to Sign in to view email