Lead, Marketing and Engagement - #8991617

Art Gallery of Windsor


Date: 2022-11-25
City: Tecumseh, ON
Salary: $55,000 - $60,000 per year
Contract type: Full time
Art Gallery of Windsor

Lead, Marketing and Engagement

Reporting to: Executive Director, Art Windsor Essex
Location: Windsor, ON
Hours: 35 hours per week
Salary range: $55-60k

The Role:
We are looking for a passionate art lover who thrives in a vibrant and creative work environment to prepare and execute the strategic marketing efforts for AWE driven by the overall strategic plan. The successful candidate will work with a variety of stakeholders, including external agencies, to support AWE’s operational plans and branding efforts, under the direct oversight of the Executive Director. This is an ideal opportunity for someone experienced looking to take the next step in their career.

Main Responsibilities:

  • Develop and implement strategic communications and marketing plans and efforts with specific objectives aligned with the organization’s mission
  • Provide oversight for the production and distribution of all external AWE marketing and digital content, including web content, brochures, annual reports, email marketing, advertising, and social media
  • Work with staff to develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print and digital assets, and preparing copy for promotional materials
  • Build and implement a sponsorship strategy, including media sponsorships and contra advertising agreements around events and exhibitions to achieve revenue goals, while maintaining positive relationships with existing sponsors
  • Analyze customer insights and consumer trends, use customer and market insights to inform outreach strategies, increase customer conversions, generate qualified leads, and identify revenue opportunities
  • Represent AWE at functions to develop community contacts and relationships
  • Oversee audience research with other Managers, tracking attendance metrics and data, evaluating visitor satisfaction and trends, and reporting recommendations for improvement
  • Prepare and monitor marketing budgets, and report progress to the Executive Director
  • As a member of the management team, participate in long-term planning and management of the organization, including DEI, decolonization, and other community-driven transformational efforts

Qualifications:

  • 3+ years experience in marketing and communications for comparable industries such as cultural, arts, tourism
  • Knowledge of public sector, non-profit organizational operations, and related governmental relationships
  • Bachelor’s Degree in marketing, communications, arts administration, or related field
  • Exceptional communication skills (written and verbal)

How to Apply:

Please send your CV and a statement of interest to: Thomas Boucher at [email protected]

AWE is an Equal Employment Opportunity Employer. Upon request, accommodation will be provided throughout the recruitment, selection and/or assessment process to applicants with disabilities. We are committed to employment equity and support building a skilled and diverse workforce. Members from the following designated groups (Women, Indigenous, Visible Minorities, Persons with Disabilities and Sexual Minorities) are encouraged to apply and to self-identify.

How to apply

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